When you think about all of the channels that you need to incorporate in your marketing strategy, starting your own Facebook group might not be one of them–but, depending on your business, it can be a tactic that brings you massive results… such as how engaging in other Facebook groups brought in 76% of my clients.
Sound intriguing? It should! Before I get into how to start your own Facebook group, I want to get into the why.
Why You Should Start Your Own Facebook Group
Starting a Facebook group brings so many benefits that you might not even realize. If you’re doubtful of how this can work for you, keep reading to see why it’s a great avenue to pursue.
It Positions You as an Expert
Facebook groups are commonly used to share some form of expertise. Whether you are writing a post to share helpful tips, doing a live video on a topic that your audience is dying to know more about, bringing in a guest expert who can share some really great advice, or something else, you are constantly providing value to your members. You are sharing so much valuable information that your audience can easily take and implement into their own lives or businesses… and that positions you as an expert because your advice is giving them results in some way, shape, or form.
It Nurtures Your Audience
Nurturing your audience is incredibly important because that’s what transitions people from simply being interested in your company to investing in your product or service. Each time you share helpful content within your Facebook group, you’re nurturing your members because you’re giving them more reasons to want to hire you or purchase your product. By consistently seeing your content, you are staying at the top of their mind… which is huge!
It Brings You Clients and Customers
I worked with a business coach who told me that 80% of her clients came from her own Facebook group. That’s an amazing number and goes to show that when you put in the effort, it works! Please note, however, that these clients and customers will not come immediately. When you show up consistently for your members and find ways to provide value whenever possible, that’s when the business will come.
Have these reasons persuaded you a little bit? They should have! Now that we covered the why, let’s dive into the how.
How to Start Your Own Facebook Group
Do Just That–START!
Too many times, people overthink what they need to do, how they need to do it, and when they need to do it. If you want to start a Facebook group, just do it! You don’t need to have a plan in place and have all of your ducks in a row before launching it.
Promote It Everywhere
Now that you’ve started your group, it’s time to move onto getting people to join it. You can build your membership by:
- Posting about it on social media
- Sending a newsletter to your list
- Promoting it in other Facebook groups (as long as it isn’t done in a tacky way!)
- Running ads
- Reaching out to people in your network to let them know about it
And so much more. But an important thing to note is please do not add people to your group without their permission. No one likes being added to groups that they didn’t specifically say they wanted to be a part of… so find ways to build it without just adding anyone and everyone in there!
Consistency has been a core theme throughout this article, but that’s because it’s so important. If you want to start a group, you need to be consistent. That means showing up even if you have a small audience. You can’t just post a few times and leave it at that–you need to always be active in there to build that trust with your members!
Value has been another theme here, but that’s what your Facebook group is meant for. Ask yourself the following questions:
- Where does my audience struggle?
- How can I help my members today?
- What can I share that people will find to be really beneficial?
When you think about those questions, that will help you to identify where you can provide value. Whether that’s sharing a tip that you know your audience needs to hear, going live on a specific topic, or bringing in a guest expert who can dive into something awesome, all of this can do so much for your members.
What to Remember
After you start your Facebook group, be proud of yourself! It’s a big step to dive into something like this, so know that what you are doing will do so much for your audience.
In addition to acknowledging that results take time, remember not to put all of your eggs in one basket–i.e. don’t focus on just your Facebook group. Utilize your other social media channels, build your email list, write blog posts, get featured in publications, and more! That’s when the best stuff will come.
ASHLEY MASON is a marketing consultant, TEDx speaker, and founder of both Dash of Social and Student to CEO.
Starting her marketing firm at the age of 19, Ashley successfully grew it to reach six figures by the time she was 21 and took it full-time upon graduating from college. Since then, she has been featured in prominent publications such as TEDx, The Huffington Post, SWAAY Magazine, and more.