From the origin story of their businesses to the ways they allowed themselves to grow as entrepreneurs, our Female Founders series gives a view into the lives of successful women from a variety of industries. Join us for today’s feature, Monique Alemán, offering a behind the scenes look at some of what she has done to succeed so far, advice for those starting off, and plans for the future.
What’s your business and how did you get started?
TrueLuvTake2 is a people-first alternative to the dating apps, built for adults over 50 who are ready for real companionship and love in this chapter of life. No swiping, no algorithms. We center on readiness, self-knowing, and the people who know you best. It grew out of three decades leading in healthcare and executive search, where my work came down to one question: how do you make a match that actually lasts? I watched the apps fail vibrant, ready people over 50 by handing them tools built for someone half their age. So I built the pathway that did not exist.
What is one thing you’re really proud of that you’ve created or accomplished?
Seeing the pattern and coining the term Lovespan™. We are living through a longevity boom: biohackers chasing the next supplement, technologies to lower our biological age, conversations about staying strong into our 80s and beyond. All of it focuses on living longer and healthier, and it matters. But it leaves out a force with just as much power over how long and how well we live: love.
The loneliness epidemic and rising divorce rates are pushing us away from our natural state, which is to be in relationship, in community, in harmony with one another. Lovespan names love as part of longevity, not separate from it, and the research backs it.
What I am most proud of is that it offers a data-supported way forward: a chance to pick up the broken pieces, which are really just our life lessons for growth, and put them back together in a way that restores order, beauty, and healing. That is how we magnetize and amplify the love available to us, for ourselves and for everyone around us.
What’s your favorite thing about being a business owner?
The actual act of creating from a place of love. This is not my first business. I once built a restaurant that was wildly successful and all-consuming, nearly every day of the year, and that was its own kind of freedom: no corporate boss, just us and the work.
TrueLuvTake2 is a deeper freedom. It comes from somewhere so true in me that I could not stop it if I tried, and I do not want to over-spiritualize that, but it is the honest answer. My favorite thing is getting to simply be myself. The steps are taken, TrueLuvTake2 is here, and that lets me stop performing and stand fully in what I know. I get to be the gardener: to tend the space, hold my integrity, and attract the people who need this. This message was never only for me. I get to live it, share it, and illuminate a path forward for other happy and fulfilled people like me – and there are millions.
What is the boldest thing you’ve ever done in business?
Boldness has been a pattern, not a single moment. I left a stable, high-level corporate career to build something of my own. I brought conscious, heart-centered leadership into demanding corporate healthcare, where that was not the norm. And then I let all of it lead me here, to TrueLuvTake2, with no safety net and no going back. People might call that bold. I experience it differently. It does not feel like a risk I am taking, it feels like a knowing, an aliveness that has to be expressed. TrueLuvTake2 began as something deeply specific to me, solving a problem in my own life, and I found it is shared by millions of others. The boldest part now is staying visible: telling my story honestly, leading with vulnerability, and not waiting for anyone’s permission to build what I know is needed.
What’s one thing you’re currently excited about for the future of your business?
This summer we open The Garden, our private community, and gather its founding members. The model is intentionally different: membership opens only once the room is full of people who are genuinely ready, so no one ever walks into an empty space. Starting right here in Massachusetts, where there are over a million single adults over 50, and growing from there, is the most exciting thing on my horizon.
What’s your best business advice you would give to other women?
I do have wisdom earned from life experience to share with other women. Build from your conviction, not from the noise. The thing people call your disadvantage, your age, your timing, your refusal to do it the standard way, is often your real edge. Do the inner work on yourself with the same seriousness you give the business, because clarity about who you are becomes the clarity of what you build. Then protect that clarity. The world is built to distract and distort it, so find the practices that bring you back to center and hold onto them. Know the difference between more effort and more serenity, between when to act and when to simply become, because a business is a marathon, not a sprint, and the work you are birthing with love deserves your sustainability. Learn everything you can, especially the technology, since in the early days you cannot delegate much, and the learning itself becomes a quiet confidence, a reminder of your own strength and sovereignty. The world is changing fast, so learn how to learn differently and more quickly, without ever contaminating the integrity of what you are building. Stay curious and flexible, and welcome feedback, because what is obvious to you as the founder may not yet be clear to the people your message is for. Keep iterating. And never compromise on the belief that sustains you.
