Celebrating 100 Episodes with Erica Werber & The Scents of NYC

Erica Werber, founder of Literie Candle,

joins me on today’s episode. She launched what she thought was a pandemic hobby with the help of her kids scent sampling while remote learning and planned to then return to her normal career. However Literie sold over 10,000 candles in just nine months after launching. Literie’s inspiration and branding is like a love letter to NYC with scents for different memories throughout NYC, developed during a time when people couldn’t go out and smell them. Literie candles are created with a vegan soy and coconut wax blend paired with high-quality fragrance oils. They are always sulfate-free, phthalate-free, animal cruelty-free, and non-toxic. Listen in to hear about Erica’s journey launching a new product during the pandemic and the decisions she made that led her business to success.

In this episode you will hear about:

-Launching a new brand in the middle of a pandemic
-How she sold 10,000 candles within 9 months of launching
-Why she started with PR to launch her business
-Her unique April Fools launch strategy
-How advertising impacted her product sales
-Why the candle brand is resonating with customers
-Why making a clean product was so important to Erica

Connect with Literie Candle:

Web: literiecandle.com
Instagram: @literiecandle
TikTok: @literiecandle

Sign up for the 12 week Mastermind with My Founder Circle at https://mfcmastermind.com/scaleyourbizmastermind and use code QUOTABLE on your APPLICATION for your bonus social media audit and 30 minute call with Emily & Ankita.

Register for the free virtual workshop event How to develop & track KPIs for consistent business growth with the founders of My Founder Circle.

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