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If you’re feeling frustrated and overwhelmed by your lack of visibility, despite all your efforts to promote your business, then you are not alone! You might be spending hours creating social media posts and ads, only to see little to no engagement or new followers. Instead of gaining the visibility and recognition you deserve, you may be feeling invisible and unnoticed in a crowded market. It’s time to reevaluate your strategic planning and make a change to finally achieve the increased visibility you’ve been striving for.

If you’re ready to up your visibility and finally be seen on a higher level this year, this episode is for you! Dive into how you can create a strategic plan for your brand’s visibility in 2024. The episode offers valuable insights into developing a visibility strategy, focusing on genuine enthusiasm, strategic planning, and the importance of alignment of visibility with specific. It’s time to stop feeling invisible and unnoticed in a crowded market. Reevaluate your strategic planning and make a change to finally achieve the increased visibility you’ve been striving for!

In this episode, we cover:

• Mastering strategic planning for visibility to elevate your business.
• Amplifying your business visibility with the right platform selection.
• Cultivating genuine enthusiasm and passion for increased visibility.
• Crafting a visibility strategy to stand out in your industry.

The resources mentioned in this episode are:

• Join the in-person coffee meetup in Boston on February 9th at 11:00 a.m. to network and connect with others in the area. Sign up here.
• Download the visibility plan template to map out your own visibility strategy for the year. This template will help you plan out your goals, target outlets, and specific actions for each quarter.
• Consider joining the PR Bootcamp program membership, for six months for $388 per month. This program provides accountability, live calls, and guidance on pitching podcasts, finding contacts, and executing your visibility plan. Limited spots! Sign-up here.
• Share your thoughts and goals for your visibility plan on Instagram. Tag @QuotableMediaCo so we can reshare your post and see which episodes are resonating with you.
• Subscribe to the podcast and leave a review on iTunes or your preferred platform if you enjoyed the episode. Your feedback means a lot and helps the show reach more listeners.

I want this to be your year of visibility. But again, I want that visibility to be really building your business, whatever that means to you.

Cultivating genuine enthusiasm is about showing an authentic passion toward the platforms or outlets used to gain visibility. It’s essential because the lack of genuine excitement for a particular platform or opportunity can be perceived negatively, potentially diminishing the value of the engagement. True enthusiasm not only motivates the individual to effective action but also establishes credibility and authenticity, thereby boosting their chances of being selected and successfully engaging with their audience.

Amplifying business visibility revolves around utilizing various platforms and outlets including traditional and digital media, speaking engagements, collaborations, and social media. Manipulating visibility can yield multiple outcomes such as enhancing reputation, attracting new clients, building a future audience, and even selling a program. However, choosing the right platform based on the business objectives and target audience is crucial to maximizing the benefits of visibility.

Mastering strategic planning is about clarifying the ultimate goals of visibility and aligning them with specific end results. Successful strategic planning involves selecting appropriate platforms and outlets that will effectively reach the desired audience and tell a compelling story. Having a clear plan in place can ensure alignment and consistency, leading to meaningful outcomes and increased visibility.

In this episode of Quotable Podcast, host Alessandra Pollina delves into the world of strategic planning for visibility, drawing from her experiences and conversations with successful female entrepreneurs. She emphasizes the importance of aligning visibility with specific goals and being intentional about the platforms and outlets chosen to enhance visibility. Alessandra’s genuine enthusiasm and passion for helping entrepreneurs shine through as she discusses the significance of creating a plan that inspires action and is feasible to implement. The episode provides valuable insights into developing a visibility strategy, focusing on genuine enthusiasm, strategic planning, and the importance of aligning personal interests with the chosen outlets and platforms for gaining visibility. Alessandra’s dedication to helping her audience achieve their goals and improve their visibility shines through, making this episode a must-listen for female entrepreneurs looking to enhance their visibility in the business world.,In this episode of Quotable Podcast, host Alessandra Pollina explores the topic of strategic planning for visibility, drawing from her experiences and conversations with successful female entrepreneurs. Emphasizing the need for intentional alignment of visibility with specific goals, Pollina discusses the significance of creating a plan that inspires action and is feasible to implement. The episode offers valuable insights into developing a visibility strategy, focusing on genuine enthusiasm, strategic planning, and the importance of aligning personal interests with chosen outlets and platforms for gaining visibility. Pollina’s dedication to helping her audience achieve their goals and improve their visibility shines through, making this episode essential for female entrepreneurs seeking to enhance their visibility in the business world.
I keep seeing you everywhere. I love to see people say, I keep seeing so and so everywhere. That is the ultimate compliment when it comes to being proactive with your visibility.

The key moments in this episode are:
00:00:00 – Introduction to Quotable podcast

00:00:36 – PR Visibility Boot Camp Membership Program

00:01:58 – Planning for the New Year

00:03:31 – Incorporating Mindset and Behind-the-Scenes Content

00:04:18 – Creating a Visibility Strategy for 2024

00:13:27 – Importance of Excitement and Authenticity

00:14:48 – Value of Actionable Plans

00:16:01 – Strategic Approach to Visibility

00:19:11 – Strategic Planning for Events and Engagements

00:23:56 – Preparing for Visibility Platforms

00:26:03 – Nurturing Audience Engagement

00:27:28 – Tailoring Content for Different Platforms

00:29:52 – Planning and Pitching Outlets

00:32:59 – Obtaining Visibility Opportunities

00:33:26 – Optimizing Visibility and Follow-Up

00:38:32 – Accountability and Support

00:38:54 – Limited Spots Available

00:39:15 – Open Communication

00:39:20 – Closing Remarks

00:39:50 – Connecting with the Team
Timestamped summary of this episode:
00:00:00 – Introduction to Quotable podcast
Alessandra Polina introduces Quotable, a podcast for female entrepreneurs, sharing her experiences and insights from running a PR and media company for over ten years. She emphasizes the importance of female entrepreneurs supporting each other.

00:00:36 – PR Visibility Boot Camp Membership Program
Alessandra announces the PR Visibility Boot Camp Membership Program, which offers a six-month online course with videos, templates, group check-ins, and live calls to help entrepreneurs enhance their visibility and reputation.

00:01:58 – Planning for the New Year
Alessandra discusses her plans for the podcast in the new year, aiming to provide actionable content and behind-the-scenes insights. She seeks feedback from listeners on the type of content they enjoy and value in podcasts.

00:03:31 – Incorporating Mindset and Behind-the-Scenes Content
Alessandra explores the idea of including mindset and behind-the-scenes topics in the podcast based on her personal preferences as a listener. She encourages audience feedback to tailor the podcast content.

00:04:18 – Creating a Visibility Strategy for 2024
Alessandra highlights the importance of creating a visibility strategy for the year, emphasizing the need to align visibility efforts with specific goals and intentions for business growth and brand recognition.

00:13:27 – Importance of Excitement and Authenticity
The speaker emphasizes the importance of being genuinely excited about a plan or opportunity. Lack of excitement can be sensed by others and may affect the outcome. Authentic enthusiasm and interest are crucial for success in any endeavor.

00:14:48 – Value of Actionable Plans
The speaker stresses the importance of creating a plan that will be realistically carried out. A plan that sounds great but lacks personal motivation may not be executed effectively. The best plan is one that is actually put into action.

00:16:01 – Strategic Approach to Visibility
The speaker advises to pick outlets that excite and resonate with the individual, such as podcasts or social media. It’s crucial to strategically map out visibility efforts for each quarter, considering timing and specific actions to achieve set goals.

00:19:11 – Strategic Planning for Events and Engagements
The speaker emphasizes the importance of planning far in advance for events such as speaking engagements and networking opportunities. Detailed mapping of specific actions and research needed for successful visibility efforts is crucial for effective outreach.

00:23:56 – Preparing for Visibility Platforms
The speaker encourages in-depth research and preparation for each visibility platform, such as podcasts or cross-promotions. It’s important to lay the groundwork and establish authentic connections before reaching out, ensuring a more successful and organic outreach strategy.

00:26:03 – Nurturing Audience Engagement
Alessandra emphasizes the importance of nurturing audience engagement in a natural way to encourage the desired action, whether it’s signing up for a program, joining an email list, or purchasing a high-ticket item.

00:27:28 – Tailoring Content for Different Platforms
Alessandra discusses the importance of tailoring content for different platforms based on the audience’s preferences and the specific goals for each outlet, such as promoting a high-ticket offer after a speaking engagement or building expertise through media articles.

00:29:52 – Planning and Pitching Outlets
Alessandra highlights the significance of planning and pitching outlets strategically, with a clear understanding of the desired outcomes and adjusting the plan based on the responses received.

00:32:59 – Obtaining Visibility Opportunities
Alessandra emphasizes the need to map out the steps required to obtain visibility opportunities, including reaching out to gatekeepers, submitting for awards, and researching potential cross-promotion opportunities with other brands or individuals.

00:33:26 – Optimizing Visibility and Follow-Up
Alessandra stresses the importance of having a clear next step in mind after visibility opportunities, such as engaging with the audience on social media, sharing related content, and ensuring a memorable follow-up to maximize the impact of the visibility efforts.

00:38:32 – Accountability and Support
Alessandra emphasizes the importance of weekly check-ins for accountability and support in achieving goals. She offers assistance in finding contacts and assures listeners that the team will ensure goals are met.

00:38:54 – Limited Spots Available
Alessandra mentions the limited spots available for the upcoming group session on visibility. She encourages interested individuals to sign up for the small group of six to receive personalized support and accountability.

00:39:15 – Open Communication
Alessandra encourages listeners to reach out to her with their ideas and plans, emphasizing the importance of open communication. She expresses willingness to provide guidance and support to those who need it.

00:39:20 – Closing Remarks
Alessandra expresses gratitude for the listeners and encourages them to check out the show notes for more information. She also invites them to share the episode and leave a review, emphasizing the value of feedback.

00:39:50 – Connecting with the Team
Alessandra promotes the idea of connecting with the team and guests from the show. She provides contact information and encourages listeners to reach out for further connection and support.

Before we dive into this episode, I want to let you know that we currently have spots open for our pr visibility boot camp membership program. Yes, we’ve made a membership. It is now six months long that you get to be a part of this. You’ll get access to everything that is like an online course.
00:00:54
It’s videos, templates, all the material that you need, and then also accountability and group check ins and group camaraderie from the group for six months and live calls every month. All of that good stuff to make sure you’re actually going to stick with carrying out your visibility plan for at least this first six months of the year. And then after that, of course, we can always keep going. But if visibility, if getting out there more, if raising your reputation, if getting in front of more people, if building your brand was part of your plan for this year, this is what you want to sign up for. We’re keeping it super small, only six people in the group, so we have a couple of spots left and you want to sign up now to grab one of them.
00:01:38
And we’re kicking off the first call on the last Friday of the month. But you want to join now so you have a chance to work through some of the material before then, so you can ask questions, share your progress, all of that good stuff before that workshop call on the last Friday of the month. So sign up now. I’ll put the link in the show notes. I hope to see some of you there.
00:01:58
Happy New Year. This is the first episode of the new year, which is kind of exciting. Lots planned for this year with the podcast. I’m pretty excited about it, some really good interviews, but also been thinking about and planning and mapping out content for the solo episodes and I’m just planning to make them be really good this year. Really helpful, really actionable content and also some kind of more fun, like behind the scenesy kinds of things.
00:02:28
I was thinking about what I love when I listen to other people’s podcasts. And it’s funny that sometimes when you think about something that way, I’m like, it’s kind of different than the things that I usually plan for my own podcast. I’m always like, oh, people want to hear such concrete, actionable, specific kind of training style things like how to do this, how you should do that, and then thinking about what I love about other people, like the podcast I like to listen to. I’m like, I just love to hear them talk. I just like to listen to the people that I like to listen to.
00:03:06
And I’m like, I don’t even care what they’re talking about. I’ll always listen. But no, I like to hear more of the just, I don’t know, maybe it’s sort of like a fluffy topics. I don’t know. I like the mindset stuff or how they’re doing, just what’s going on behind the scenes, what they’re doing, I don’t know.
00:03:23
I like that kind of stuff when I’m a listener. So I’m trying to think about how to incorporate some of that into my episodes this year, too. If you have any ideas or thoughts, let me know what kind of things you love to listen to. I always feel like people’s time is so valuable, and I do not take that lightly when someone’s choosing to spend like 30 minutes, 45 minutes, let’s be honest, I tend to go on too long with my episodes. That’s the other thing.
00:03:51
I’m trying to keep them to be like manageable length for listening all at once. I’m pretty excited about it, so I hope you will tune in the next few episodes and see what you think and also obviously for the whole year. But what I wanted to really kick off the year with is something I’ve been talking about a lot and thinking about a lot as we go into the new year, and that is your visibility strategy for 2024. I did a workshop recently at my female founders retreat in Barbados that I hosted at the end of last year. I did a virtual workshop too, that kind of creating visibility strategy workshop just online a couple weeks before the end of the year as a way to help people plan for the new year.
00:04:40
And it’s something I’ve been seeing people actually thinking about lately, so I wanted to put it here. This is obviously not going to be the whole workshop in as much depth as we did it for the actual workshop. Although now that I said that out loud, maybe there’s a way I can link it or allow you to access it. If you do want to. You know what I’ll do?
00:04:59
I’ll at least include a worksheet, at least like the template for actually doing this and we’ll see what else I can link to or include. But basically I wanted to kind of walk you through creating your visibility strategy for the year. So even if you just take out a notepad and paper right now or come back through this again later, if like me, you will only listen to podcasts when you’re driving or walking or something. But yeah, you can think this through, but come back later with a paper and pen and actually write this down, map it out for yourself. You’ll literally have your plan in place for the year.
00:05:34
So yeah, this is what we’re talking about is like raising your visibility. How are you going to be getting out there? How are you going to be raising the visibility for your brand and or yourself this year? So the first thing to think about is what are your goals? Where do you want to be getting yourself out there more and who do you want to be reaching with this?
00:05:56
So the first thing I want to think about is what are your ultimate goals of visibility? Are you putting yourself out there more because you’re trying to fill in the blank? Sell a certain program, raise the reputation of your company, be able to be quoted as an expert source so that you can maybe raise your rates or attract a different type of clientele, or because you want to write a book next year, so you want to start putting yourself out there and building an audience. This year could be anything. I was going to say a million different things.
00:06:26
That sounds like maybe a bit much, but probably could be a million different things. But thinking about why you want to put yourself out there, is it just because you want some recognition? It’s because you’ve had your business for a while and you feel like you should just be more well known. Wonderful. That is great.
00:06:39
It could be any of these things or more, but thinking about what those are is a good place to start because visibility can do so much for your brand. It can literally make a huge difference depending on what your goals are. But we do want to be intentional about it. I want you to make the time that you spend on this make sense and get the most out of it. And also I don’t want you to be like, oh, I did all these things and yeah, it was great I got out there.
00:07:06
But what’s that end goal? I want to make sure you have a plan in place to match up that end goal with the work that you’re doing because, yeah, you can get out there and be on a bunch of podcasts, speak on a huge stage, but if you don’t have that next step in place, why did you pick those podcasts? Were you getting in front of the right people? Were you telling the story that was going to help? People want to take action to the thing that you want them to do, like do you want them to sign up for something specific or hire you for something specific?
00:07:37
You got to think about what all of that is and how it’s going to all match up what that kind of thread is of experience that someone’s going to have after they find out about you, so that it actually has the results and the outcome that you want. So yeah, let’s start there thinking about the different options. So I like to start with kind of think about all the platforms that you could use. Right. So a couple, I’ll throw a few out there.
00:08:03
There are probably more than this. You can pick one, or you could pick all of them, whatever makes sense for you. But this is the different platforms or outlets thinking of like traditional media, magazines, online articles, radio, tv, any of those traditional media options, those are kind of one place to be thinking. Then there’s podcasts, which I’ve mentioned. Those are a great place to get visibility.
00:08:30
Speaking engagements, whether that’s at like a conference or an online summit, or it could be teaching a small workshop at something in your town, anything like that. Awards being nominated or submitting for an award, a best of kind of thing, like best of this or that or something that’s like a 30 under 30 or 40 under 40. Some kind of like recognition award like that. Those can be great for visibility. Social media accounts here, too.
00:09:01
Your social media counts for visibility. Don’t want that to be if you’re going to pick, I take back saying you can pick just one. Social media should not be your only thing. It’s not going to help expand your audience in the same way as any of these other things. But it is something you should be doing probably for building your visibility because it does tie into kind of everything else that you could do.
00:09:23
So that is one I’ll mention, even though that’s obviously more of a direct marketing channel. And I don’t usually count your owned channels in your visibility plan, but that is one that I think is worth including here. Then there’s also working with influencers, whether that is like, I know everybody goes to TikTok or Instagram, in your mind, an influencer. Go back to old school it could be anything. Somebody who actually influences people in your audience or in your field.
00:09:52
It could be a specific person in your town who people really do listen to or like. We all know that one mom who actually has the recommendations for everything, like an actual influencer. Or it could be a social media influencer that also is applicable here. But it doesn’t have to be that. When I say influencers and other kinds of cross promotion, if you want to share audience with someone else, that could be something that somebody’s going to share about you or your offering to their email list that has similar audience members to your audience.
00:10:25
It could be a cross promotion with a local brand, local business in your town who could maybe put out flyers on their counter. We can get as granular with that. Or it could be virtual. It could be in real life. There’s all kinds of cross promotion kinds of things there, too.
00:10:40
Events. Running an event or sponsoring an event can be huge for visibility. Whether you’re taking part in someone else’s or hosting your own and also attending in person. Networking opportunities that kind of counts under events also could kind of count as its own thing used to be like, I don’t really want to take part in major events, but I want to attend networking. Networking events or networking opportunities that can be another platform as well.
00:11:06
These things all count in quotation marks. Don’t feel that something has to be huge in order to get you visibility that matters. I will repeat that. Don’t feel that it has to be huge. You could go to something or participate in something or somehow get yourself out there in a way that gets you in front of five quality, somehow perfect for you people.
00:11:31
And that could be so powerful to your brand and your business this year. And it doesn’t have to be something like being on good Morning America. It doesn’t have to be reaching millions of people for it to be worth your time and effort. Anyway, that’s the conversation. I feel like I’ve harped on this before.
00:11:48
I will harp on it again. But keep that in mind when you’re thinking about these things. It does not have to be huge. It doesn’t have to be daunting. You can participate in stuff or choose things that all feel like smaller things, and they could actually end up being very powerful for your business and they could end up making you hundreds of thousands of dollars.
00:12:10
So keep that in mind as we think about these. But again, I’ll kind of recap the things I just threw out there. And there might be something else, maybe like you didn’t mention this or that, which is a way I really wanted to work on my visibility for this year. That’s fine, too. You can use others, but these are kind of like some of the main ones that I usually jot down as things to think about when you’re thinking about this traditional media podcast, speaking engagements, awards, social media influencers, cross promotion, event networking.
00:12:41
I think that I tried to do that in the same order I said it the first time. I’m not sure if I did, but start there. Think about those. Think about which ones sound fun to you. When I just said those and when you started writing them down, I bet some of them were like to you in your mind, and some of them were probably like, it isn’t.
00:12:56
Definitely don’t want to do that. For some people, that’s like stepping up on a stage or the idea of speaking in front of people might have been like, definitely. Who would want to do that kind of thing? Cross that one off right now. Not that you should never do that.
00:13:10
If that’s something that still sound like it sounds scary, but it also sounds like something that could be game changing for your business, maybe that is something we want to work up towards. So I’m not saying never do it. If you think it’s something that could be great, but if it’s something that doesn’t sound fun to you at all, it doesn’t sound appealing to you. I don’t care if it could be huge for your business. I don’t want you to bog yourself down with the idea of it.
00:13:33
Because here’s the thing. Two things actually kind of. If you’re not excited by it, first of all, that shows through, that’s going to be something that people pick up on. So first of all, if you’re even pitching yourself for something that you’re not actually excited by, probably that gets picked up on, probably they’re not going to pick you to be the speaker, or probably they’re not going to accept your pitch for the magazine article. People can actually kind of tell.
00:14:00
Not always. I’m not saying never. You can absolutely pitch yourself for something, even if you’re kind of not into it. And maybe they will want to go forward with it, but then you’re going to get there and be like, it’s just not going to be the best situation unless you’re sure you can set yourself up to be into it once you get there and still do a great job. But the other thing.
00:14:18
What was the other thing? I just said there was two things, and I already forgot what the other thing was that came up. Oh, the other thing was just, I want you to be excited by this plan. I think that a plan you will actually take action on is much more valuable than a plan that sounds great and have all of the best intentions in terms of outcomes, but you’re going to not be able to psych yourself up to actually do it because it doesn’t sound fun to you or it sounds uncomfortable or just not exciting. So I think the best plan is when you’ll actually carry out.
00:14:51
And so that’s why I say start with the ones that sound good to you. Except for in the case of social media. I know a lot of people are, a lot of us are like social media at such a pain. I would rather not. I do think that’s one you probably have to do.
00:15:06
I feel like that’s a necessary evil. Even if you outsource it, have someone else do it for you, whatever that makes it better. That is something you think actually, maybe that shouldn’t even be included on this list, because you probably do need some kind of social. You need to be able to have some kind of proof of what you’re talking about. And social is honestly one of the best places to do that, unless you have a really great website that you update so regularly that when you direct people that they’re going to really have a sense of everything you offer.
00:15:35
Because what’s great about social is you can be sharing your topics. You can be sharing fresh, new takes on the things that you want to be, also getting out there in any of these other ways. And then when you’re kind of like pitching someone to partner with you on something or to have you as a speaker at their event, they can kind of come see and they’ll see that you are talking about these things, you really know what you’re doing. You have really valuable information to share. Social is a great way to kind of make sure people can see that.
00:15:59
So that’s one that I think you probably should do. But other than that, pick ones that you really are excited by. It could be, again, it could be one thing you could say. My whole strategy is based around podcasts. I want to only be on podcasts this year.
00:16:11
Fine. That’s totally fine. You could be like, those all sound like great things for my company. Pick all of them. But we have to be smart about it.
00:16:19
Make sure you’re going to have time and energy to put into these. But that takes us to the next step, which is once you’ve kind of decided which things you want to add to your mix. We’re going to break down when it makes sense for them to be done. So how can you realistically use each of these to gain visibility this year? Let’s think about each quarter.
00:16:44
Q one, break down like Q one, Q two, Q three, Q four. Maybe we focus on Q one for now. You can obviously go through this well, I think it’s good to kind of jot down all of them, actually, because what I want you to think about is what makes sense for each platform throughout the year. Because you might be like, I want to be on a bunch of podcasts this year, and I want to do this and that and this and that. But over the summer, you’re going to be away a lot or your kids are always going to be home.
00:17:11
You’re not going to have access to a quiet space to be on a podcast. So you might be like, okay, I want to be on ten podcasts this year, but probably won’t make sense to be on any from, like June to August. Also keeping in mind that a lot of podcasters aren’t going to be doing interviews during certain time frames, people often do take time off in the summer. People also often do less by the holidays, like December, I would say even November. December.
00:17:40
There’s like very few people taking interviews at that time frame. So keep that kind of thing in mind. Also keep in mind that if you’re just starting this out at the beginning of January, it might be too late to realistically interview in January. Not necessarily depending on what you’re going for and who you’re reaching out to, but you might pitch yourself to podcasts and they’re going to say, like, here’s my calendar of availability, and it’s starting in February. Just because they’re either booked up already for January, you can’t necessarily get in on an interview in the week or two that you pitch.
00:18:10
It might be everyone’s booking a couple of weeks out, right? So you might be like, okay, I could be on maybe two podcasts in Q one, maybe February and March. I could do podcasts and then maybe one every month in q two, but maybe none in Q three and maybe two more in Q four. And I didn’t just do the math to see if that matches up to if your goal was ten. But thinking about it that way, how can I make sure I’m going to realistically be able to get ten in?
00:18:39
And same thing goes for something like speaking engagements. It’s probably already too late, depending on the type that you’re going for. But if you want to be on stages for conferences, it’s probably already too late for any in Q one because they’re going to have already been planned. So just realistically speaking, if you want to speak on two stages this year, you might want to plan those out for Q three and q four. And it will definitely be worth noting that q one is the time to buckle down and start actually pitching those submitting yourselves.
00:19:11
Do that research. See what stages you want to be on and what you need to do to get on them and do that work now so that you will be able to hopefully be accepted in time to be at an event by q three or q four. So that’s what you need to be jotting down here. And that’s why I do think it’s good to think about the whole year as a whole for right now, even if you’re not super specific about the end of the year. Once a q three, q four, but jot down.
00:19:38
Yeah. One speaking engagement, q three, one speaking engagement, q four. And then, as I said, jot down like Q one and Q two is submitting for these. Same thing for anything else. The wards, they’re planning far out events.
00:19:51
Depending on the size of the event, might be planning far out. You might not be able to sign up for specific networking events. If you’re just talking of thinking, I’m going to go to some coffee meetups, that’s going to be part of my strategy. Those might not be planned yet for Q four, but you can still say, I want to attend three smaller networking events in Q four. Write that down right now, too, even if you’re not going to know exactly which ones they are.
00:20:17
So step one was pick your mix, pick your target out your outlets. Pick the outlets. The outlets are the platforms that you want to be using for your visibility this year. Then map out Q one, q two, q three, Q four. Which ones?
00:20:35
We’re not talking specifics here, but which ones you want to do. Do you want to say like, how many? We want to say three podcasts. Q one, three podcast. Q two, one speaking engagement, Q three, one event, Q four.
00:20:48
Just putting that down so you know what you’re looking at. Then I want you to get a little more specific, at least for Q one. This is what you can come back to later for the other quarters if you want to, but come back to Q one and get a little more specific. Okay, so we said, I said I want to be on two podcasts, and I want to do some kind of cross promotion. And I want to be in a magazine, even if I want to contribute an article to a magazine.
00:21:16
Those are all realistic things I could do this quarter. So now that if that was what I mapped out as my plan of action quarterly, I’m now going to go a little more specific. Which actual outlets do I want to be in, which magazine do I want to submit an article to, which person do I want to or brand business do I want to create a cross promotion with and which month within Q one would that happen? And so again, for example, I might say so January, February, March. I’ve written down January I’m going to write the article, and by February I’m going to submit the article or the contributed piece.
00:21:56
Or I might say I want to write it and submit it in January. And by February I want to be following up to see if they’re going to use it in hopes that it will be published by March. Of course, you’re not going to have total control over when exactly that is published, so we’ll take that one with a grain of salt. But you can also say, if I want to do a cross promotion in Q one, maybe I want to spend some January just researching who makes the most sense to reach out to. Because a lot of it comes down to the research.
00:22:25
I want to make sure I’ve actually interacted with this brand before. If it’s not somebody I know immediately. So I might research them in January and start interacting a lot. Maybe I am joining their email list if I’m not on it already. I’m following them on social media and starting to interact with them online.
00:22:41
Maybe if it’s someplace I can go in person, I’m going to stop by their store or their location or make sure I’m placing myself at events that they are going to be at things like that so that it will be a more organic outreach once you want to ask them about cross promotion. So again, it’s just thinking about that. So with maybe doing those things in January so that then you can reach out by February. These things can take time in order for these things to feel to be authentic and to be a real authentic cross promotion or an authentic pitch or ask, you might need to put in a little time up front. And so that’s why I say, think about this now.
00:23:20
Map it out now. If you want to do a cross promotion in February or March, think about it now. So you’ve laid that groundwork and it actually is going to be an easy yes from the person because they know who you are and what you’re all about. Not to say you can’t sometimes just ask somebody out of the blue or like it might be that you’re like, I know exactly who it would be that I would create these partnerships with. Then go for it.
00:23:41
If there’s other already brands you know of that you feel like I could reach out to them tomorrow and ask if they want to do a cross promotion, that’s fine too. You can just write down, hey, January reaching out for cross promotion. But yeah, just thinking about it strategically, kind of like that is what we’re thinking about. Same thing goes for podcast. You may want to start doing that research now if you don’t know exactly who’s a great fit for you so that you can figure it out before you make that pitch and make sure that you really make sense for them.
00:24:06
Make sure you’ve listened to a lot of their stuff, interacted with them online if you can, so that when you make that pitch, it makes sense. So just mapping out every month, here’s the actual platform I want to be getting visibility in or on or with and then kind of mapping out for what would happen to happen before that, if anything, like mapping out what those steps are that would take place in the months leading up to it in order to make it happen. So we’re kind of mapping out. Here’s the platform zone to be on. Here’s the month I want it to be on.
00:24:42
Also, jot down the topic. What do you think you would be doing on that platform? Do you want to be talking about a certain topic or sharing certain information? I mean, obviously you want to be like, that’s the whole point. You want to make sure that that’s tying back to your overall goal.
00:24:58
So you might be like, okay, I want to essentially be filling this program, right? So podcasts that I could go on and speak about my area of expertise or how to do something that has to do with what I do, those could be great options. And because then at the end, you always have a chance to kind of say how someone can find out more information, how they can connect with you. You might be able to give them a freebie that somebody can go download or look at, and then they can join your email list or they can follow you on instagram or whatever that is. Make sure you have a really clear call to action that then has, this is where that thread comes into play, then has a next action step.
00:25:44
So what do you want them to actually do? And then what are you going to do to make sure you’re nurturing that to follow back up with them. Are you going to send an email to everybody who joined your email list after that podcast episode aired so that you’re like, hey, here’s more of what you wanted to hear about. Here’s more information. Here’s how we can stay in touch more.
00:26:03
Here’s what I’m up to. Whatever makes sense for you to make sure that you’re going to hold on to those people in a really natural feeling, nurturing way to make sure that they’re going to take that next action that you want them to take. And it might be signing up for something else. It might be joining the program. Maybe it’s a personal invite or it could just be keeping them on your email list so that you can have them there for next time or something.
00:26:28
Maybe you’re selling something that’s kind of higher cost product. They might not necessarily sign up for it after hearing you speak one time, but maybe you can create a bit of a funnel that they’re going to then be taking part in to hopefully want to take the next step at some point that you have planned out. Just making sure you have this planned so you know what you want them to do. If you don’t even really know what you want them to do, they’re not going to know what to do. So yeah, thinking about that and which topics make sense for which platforms, because they might not all make sense for all things.
00:27:03
You might have a high ticket item or offer that you want people to take part in. And maybe you’re also open to taking new clients. Maybe, as I said, maybe you’re just trying to build your audience because you’re going to write a book and you need to show that you have this many people in your audience or you want them to buy the book. Like next year when it comes out, all of these things are all kind of different. You might be able to sell a high ticket offer after a speaking engagement or being at an event where you’re meeting people face to face a lot easier and faster.
00:27:38
Whereas you might be on the podcast, you might talk about your program. That’s maybe a lower program.
00:27:46
Your media articles might be really to build your expertise, build that clout, and that might be leading towards you want those people to join your program too, because they’re seeing that you really know what you’re talking about. So just thinking about what that is, what you want that next step to be for that audience is really important. And then you know what topic makes sense to be talking about. And that’s how you can figure out too, like what specific outlet makes sense. So, you know you wanted to be on podcasts.
00:28:19
You know you want to be talking about this specific topic because you want this to be the outcome people will take from it. Not every podcast is going to let you talk about everything, right? You have to make sure that the topic matches up. It might be the kind of thing where they only, whatever, talk about your business story and that’s not going to, for whatever reason, make sense to be able to get in the thing that you want to be able to share. Or maybe they ask a very specific, I don’t know, whatever it is, just make sure it makes sense.
00:28:48
I ramble too much in this specific, non specific examples, but making sure that that makes sense to what you want to be sharing. Because not every podcast, not every outlet magazine or online article will be able to make sense for it to be about every topic, you have to make sure it matches up. So that’s how you’re going to be able to start picking what actual outlet to be pitching. Because that’s the next step is like, okay, I said I want to be on three podcasts. Which three are they going to be?
00:29:18
And realistically, which five to 10:00 a.m.. I going to pitch? Because they won’t all say yes or they won’t all say yes yet. We can plan as much as we want, but we might pitch ten podcasts and they’ll all say, yeah, we’ll have you on in the next time we’re reporting. Or have time is September, which is fine.
00:29:36
You can always update your plan of act. It’s not like you have to be like, oh, I have to have three recorded in Q one because that’s what I said. You could pitch them in Q one and they might not take place till later in the year. And you can decide if you’re fine with that or you can pitch more to make sure that you actually have three coming out in Q one. Again, depending on your goals, this all comes back to what you actually want to come from it.
00:29:58
If it’s fine for them to come out in September, then that’s fine, but otherwise you might have to find more and you just have to adjust your plan accordingly, mapping out which ones you actually going to pitch each month in order to hopefully be getting towards what you want to get to? Which events do you want to take part in, which people or other brands you want to reach out to so that you can maybe create cross promotion or maybe you can sponsor their event or whatever that looks like. Which awards do you want to submit to in which months to make sure that you can get that? So that’s kind of that next step is how am I going to obtain each thing? And that just means is there a gatekeeper that I need to find out who they are so I can reach out to them an email or that I can try to befriend beforehand so that they’ll want to say yes?
00:30:43
Or is there a submission process that you have to go in to submit for an award? Or is there brands that you want to research and get to know that might cross promote? Depending on what the thing is, there’s going to be a different step for obtaining it, and you need to write that down as well. So now you have each month within each quarter, or at least for Q one, if we just did this for Q one, and you have a list of what exactly you want to be obtaining. So it’s maybe like, I want to be doing one speaking engagement, one article, one podcast, and I’m going to do social media throughout.
00:31:20
Right. What’s happening? When? Okay. January, I’m going to be doing social media and pitching a podcast.
00:31:26
February, I’m going to be doing an article and pitching a speaking engagement and social march, I’m going to be already forgotten what I said it was going to be pitching another speaking engagement and doing social media, whatever that is. You’ve mapped that out now. You’ve mapped out who you need to reach out to or what the topics are for each one. What do you want to be speaking on? What do you want to be sharing, what stories you want to be telling that message is, and you want to be similar.
00:31:53
I didn’t really go into this. This is kind of another piece of like when we did it as a workshop. You only want to be really putting out there a couple of messages throughout the year. I tell people, pick one to three things that you really want to be known about, known for, and that doesn’t mean those are the only things you’re going to talk about, but those are going to be kind of your main theme. And you really want to tie everything back to a couple of main themes because you don’t want people to be like, this person seems to be talking about.
00:32:20
You talk about everything, you’re talking about nothing. Right. It doesn’t stand out to people as like, you being an expert in something. So really tying everything back to one or two or maybe three themes, but I think definitely within a quarter, it should only be maybe one or two, but thinking about what those are, those topics for each outlet, what specific outlets they’re going to be. Which exact podcast do you want to be on, which exact magazine do you want to be in?
00:32:45
What stage do you want to speak on and how are you going to obtain them? Who’s that gatekeeper? Who do you need to know? What do you need to do? What is that action step that you have to do leading up to it in order to make sure it happens?
00:32:59
So that’s kind of how we’re mapping out what to do each month. And that is your visibility plan. Then also, we’re not going to get into it too much today, but make sure that you have the next step in mind. What do you want that person to do after they’ve seen you somewhere? Because we’re not just trying to put you out there.
00:33:23
We’re not trying to create visibility for visibility’s sake. Right. We’re not putting you on a podcast just to say you’re on a podcast. We want it to actually tie back to an overall business goal that you have and have there be something that comes from it. So, yes, I think it’s great to put yourself out there.
00:33:38
I also want you to have a clear next step for how you can actually be, like, optimizing this. What is going to be that person’s next interaction with your brand? How will you make them feel so welcome and so appreciated for being there that they’re going to remember you tomorrow? Because we all know that person we thought sounded really cool in the podcast, we go to look them up on Instagram. They seem really cool.
00:34:01
We even follow them, maybe, and then we forget about them the next day. And Instagram never shows them to us again, right? And we’re like, who was that person that I thought seemed really cool? How can we make sure that they’re going to actually remember us the next day? And, hey, maybe this wasn’t even something I have said before, but maybe the plan is that as soon as you see if you know you’re going to be on a podcast that comes out, like next Tuesday, you actually make a note in your calendar, like, hey, Tuesday and Wednesday, I’m going to really pay attention to my Instagram page.
00:34:35
Maybe I’m going to make a note to go in each night for the next couple of days after that episode comes out and follow back everybody who follows me, or at least interact with something that maybe you guys already do this, but I’m personally terrible with Instagram. This is probably a good strategy in general, but specifically, if you think like, hey, these people might be coming to find me and to follow me because they just heard me on this podcast, how can you make sure that you’re following up with them about that? Maybe you’re sharing some information or details related to that same topic on your pages those next couple of days. Maybe you’re putting out a story. Sometimes I see people put out a story where you’re talking.
00:35:12
You say, hey, just see some new faces from my podcast came up today from blah blah blah podcast. Want to make sure you guys so glad to have you here. Want to make sure you saw this and that these are the things that I have that you might be interested in. Whatever. Have some plan so things don’t just come out and you’re not even paying attention to it, you know what I mean?
00:35:31
Okay, so there’s a lot more we can go into with that, but I think that that is a conversation for another day. I think you get where I’m going with it, though. So make sure you have that next step. You have that overall goal in mind. And you’re just being really kind of strategic with how you optimize these things, too, because I want this to be your year of visibility.
00:35:54
But again, I want that visibility to be really building your business, whatever that means to you. Build your brand, build your business. Let’s get people saying, I keep seeing you everywhere. I love to see people say, I keep seeing so and so everywhere. That is the ultimate compliment when it comes to being proactive with your visibility.
00:36:13
And that’s what I want people to say about you this year. It’s so doable. It’s so possible. And if you just honestly, what I just mapped out, like, this is not going to take you that long, but if you stick with it and you actually do the things each month to get you there, you’re going to be like, putting yourself out there all year long, and it’s going to be incredible. So I am really curious to hear what your goals are, what your visibility mix is that you’re picking for this year, where you’re planning to go, what’s going to be a stretch for you?
00:36:42
Are you going to submit for a speaking engagement even though you’ve never done that before? What are you most excited by? Let me know. I will share about this episode on Instagram the day it comes out and I want you to share any thoughts. Let me know if you actually went through and did this.
00:36:57
And you can always email me, as always, at Alessandra@Quotable Media Comediaco.com. We’ll put that in the show notes. I will put the actual template. You can fill out for this in the show notes too. So you can just download that and use it if that’s easiest for you.
00:37:12
And one thing I’ll just mention super quick, should have mentioned this at the beginning. We are doing for anyone who’s in the Boston area a coffee meetup. So we have in person get togethers, in person networking with one of your things. Join us in February. That’s the first one.
00:37:28
This year is February in Boston, and that’s a great place to come meet people in person February 9 at 11:00 a.m. And I’ll put a link to that in the show notes too. You can find us there. What else? If you really want to commit to your visibility this year, you can also still join our boot camp program.
00:37:46
I think we’ve turned it into more of a membership so you can join for six months low monthly price. And that will help with your accountability. If you’re like, great, Alessandra, I mapped this all out and now I’m probably never going to take action on it. Join our membership because I will make sure that you actually do the things and I’ll also help you along the way. So if you’re like, hey, this looks cool.
00:38:10
And I said, I’m going to pitch these podcasts, but how do I actually do that? That’s also where this comes into play because in the boot camp, the PR bootcamp program, that’s what that is. We teach you all of that stuff. So I’d walk you through how to actually make the pitch, what it should look like, what to do every step of the way. And then we also have a live call every month where we check in about everything.
00:38:32
I’ll check in every week, too, just for accountability of like, hey, did you do this thing that you said you were going to do all of that? Or if you’re like, hey, I can’t find the contact for this place or that place, I will give that to you. So we will do all the things to make sure that it actually happens. So I’ll put a link for that too. I think depending on when this, like there should, there will probably be a spot still when this comes out because it’s coming out soon.
00:38:54
And as of right now, we have a couple of spots still. It’s going to be a very small group, six people, it’s capped. So definitely sign up now if you’re interested in that and want some this accountability and kind of walking you through the visibility for the year. But feel free to email me no matter what. You’re not doing that if you’re like hey, wanted to share my ideas for my plan with you.
00:39:15
I’m happy to hear so with that, I will talk to you more soon. Thanks so much for listening. For more information, check out the show notes or find us on Instagram at Quotable Media Co Media Co Co And at Quotable Media Co magazine. If you loved this episode, please consider sharing it.
00:39:31
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00:39:47
Also, don’t be shy to get in touch with me or anyone you’ve heard on this show. We’re all about connecting and our Instagram handles and contact links are always in the show notes and also online@Quotable Media Comediaco.com. Slash podcast talk see you soon.