There’s been a shift on LinkedIn in the past few months.
Thanks to Gary Vee and other major influencers, there has been a major influx of users onto the business platform. As more and more people utilize LinkedIn, the algorithm gods start playing and engagement naturally decreases as there’s more and more content being posted.
Don’t give up on LinkedIn just yet! I’m going to give you my 3 tips for getting more engagement on LinkedIn.
1. Your Profile
It’s not about you
Traditionally, the LinkedIn profile/bio acted as a place for a live version of your resume to reside, so recruiters could pick you up. This, however, is no longer the case. Your profile should read like a mini-sales page, NOT a resume. When it comes down to it, no one really cares about where you went to school or what non-profit you support. People only care about how you’re going to benefit them… so tell them. Make it your goal to use the word “you” as soon as possible in your LinkedIn bio.
2. Your Posts
Create a stage
The best social media influencers are always telling us to “add value,” but what does that mean? People naturally assume that value means to educate people about how good you are at your job. While I know that you’re amazing at what you do, people don’t want to hear that. They actually prefer to be entertained and have an opportunity to share their opinions and ideas.
I challenge you to use your posts to create a stage for others to voice their opinion or to talk about themselves. Your followers will be grateful, feel supported, and come into a space where they’re ready to hear about your business all on their own.
3. Your Engagement
On social media, you have to give to get, and being strategic with how and on what you engage on will have a great ROI for you. With the algorithm shifting, I have now seen a glorious return of engagement and sales come through hijacking other posts that are doing well. I’m not suggesting to spam someone’s posts – that’s tacky and to be avoided at all costs.
What I am telling you to do is to create genuine connections by adding value in the comments of trending posts. Ask questions, give suggestions, and don’t forget to share some encouraging words. You can find trending posts in your niche and your client’s niche by following relevant hashtags on both Instagram and LinkedIn. Follow the hashtags that you think your ideal customer would use and bring value to the comments.
And that’s it! Three easy ways to increase engagement on LinkedIn.