From the origin story of their businesses to the ways they allowed themselves to grow as entrepreneurs, our Female Founders series gives a view into the lives of successful women from a variety of industries. Join us for today’s feature, Isabel de Sousa, offering a behind the scenes look at some of what she has done to succeed so far, advice for those starting off, and plans for the future.
What’s your business and how did you get started?
I’m the founder of Akalia—a brand proudly carried by Saks and Nordstrom and featured in Vogue magazine. With a rare triple major in Economics, Marketing, and Management, I combine deep academic insight with hands-on experience to guide product-based businesses toward sustainable growth. I first started consulting informally when friends and people in my circle kept asking for advice—and quickly realized I had a passion for helping others scale. My approach is rooted in data-driven strategies, creative marketing tactics, and a keen understanding of market behaviors. I love sharing insights on brand development, e-commerce, and growth frameworks, and I’m always excited to join podcasts to empower fellow entrepreneurs.
What is one thing you’re really proud of that you’ve created or accomplished?
Leaving my 9-5
What’s your favorite thing about being a business owner?
The constant learning curve.
What is the boldest thing you’ve ever done in business?
Ask buyers to take a leap of faith in the brand.
What’s one thing you’re currently excited about for the future of your business?
Expanding into International markets.
What’s your best business advice you would give to other women?
Work , fail and try again until it works out.
